Not the Titanic – Behind the scenes of the Life Dreaming Luxury Voyage.
Will the ship sink?
The newspapers here in Ireland have been full of the activities commemorating the sinking of the Titanic 100 years ago.
It got me thinking about the Life Dreaming Luxury Voyage that I’m running in Dublin on May 26.
I’m sure you’ve had that up and down feeling when you’ve been organising something that’s important to you.
You know it’s going to be great fun and very useful – and then you wonder why you’re doing it and if anyone will come along – and then you think you’re mad – and the closer you get to it the more you start to feel like a right idiot and nearly cancel it all.
As I get closer to May 26 I’ve had my Titanic moments wondering what the feck I was doing.
And then I was wondering why I was feeling this way.
After all, I’ve been working with groups for nearly 30 years and I get amazing feedback from people. They say they laugh and learn and really enjoy themselves – and that was at an Effective Written Communications workshop!!
From the first Life Dreaming workshop in 1992 to the ones I ran in the outback and the week long ones I ran for older women on benefits and all the other ones – women have LOVED them.
Getting the Outside stuff right
Over the weekend I did a lot of reading about really drilling down a number of things to do with promoting your event and I worked really hard to answer questions around these areas:
- What fears, frustrations and problems do my potential customers have?
- What would be their dream situation?
- What would be their ideal solution?
- What benefits was I offering?
- What were all the features of my offering?
- How could I link all the features and benefits to my customers problems?
- What real value was I offering?
- What was our core promise?
- What kind of objections might people have to using my offerings?
- How could I answer their objections?
I spent many hours thinking and writing and linking in a lot of stuff that Marc and I have discussed over the last few years.
I’m really pleased with the results of all that effort and it helped me feel even more confident about all the Outside work I was doing to develop and promote Life Dreaming.
And I still felt a bit titanicy – yeh – that slightly sinking feeling with a dash of free floating anxiety.
Dealing with the Inside Stuff
Bright and early this morning I made my list of LD stuff to do – press releases; emails to send out; some rewrites to do; more reading – blah blah.
I began reading through some more modules of an online course I’ve been doing with the amazing Naomi Dunford to help me with all the details of promoting and launching the Life Dreaming Luxury Voyage. I was hoping to get some more tips on making my press release a winner.
I was reading happily away and taking notes when I came across this paragraph – and it gave me the boost I needed
‘’ When you’re afraid people won’t buy, you’re putting all the power in their hands and none in your own… when you remember that you are an expert who can help people, then you take your power back… when they buy from you they are not doing you a favour. They are getting the help they need… Believe that you have something of value to offer knowing that the right people will say yes … you can ask your audience to buy with confidence, knowing that the people who are ready will buy.’’ [from Naomi’s course. Visit her site for lots of brilliant free stuff]
Talk about a light bulb moment.
I realised that while I really do believe in the value of everything about Life Dreaming I had allowed myself to listen to the Goblins inside that wear you down with noise:
‘ What if no one comes along? ’
‘ Will I get the message out to enough people ’
‘ Give up now ’
‘ Just cancel it ’
It was time for the Fairies/Amazons with Attitude to come in and kick some Goblin arse – and give me a talking to:
‘ The Life Dreaming Luxury Voyage is a beautiful, practical and pampered planning day ’
‘ There’s a guidebook full of step by step gorgeous activities so women can decide what’s important in their lives right now and then map the actions to reality’
‘ It’s full of gorgeous food , gifts and great company ’
‘ It’s even customised to each woman’s needs and where she’s at in her life ’
‘ It’s a small group so every woman gets your attention ’
‘ It’s huge value and women will love it ’
AND …. ‘Every Life Dreaming workshop you have ever done has been a delight to the senses and women have left rejuvenated and enthusiastic about their lives’.
That’s telling me!!
Do the Inside and Outside work and nothing will sink
Doing the Inside work is so important. Ignoring it can sabotage all the hard Outside work that you do.
Having the Amazons with Attitude ‘chat’ to me has made a huge difference to how I’m now feeling. And I know they will be having a few more chats in the coming weeks – I just need to stop and listen.
No sinking feelings anymore.
I feel really comfortable now as I send off press releases and emails to friends asking them to share the Life Dreaming Luxury Voyage information with women they feel would benefit from the day.
I wanted to share this with you just in case you may have been feeling a little titanicy about something you’re trying to create in your life – I am totally with you.
Keep up the Outside work and also give yourself some time to do Inside work.
Listen to the Goblins and then let the Fairies/Amazons with Attitude kick their arses!!
By the way – the Goblins and Fairies/AWA have a module of their own in the Life Dreaming Expedition and I’ll be bringing them to visit at the Life Dreaming Luxury Voyage.
I’d love it if you would share this information with any women you know who want to clarify their passion, purpose and life direction but don’t know where to start – or – they have some great ideas but don’t have the time to track down the tools to make them real.
Many Thanks
Liz



























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